Has a limited-time offer ever prompted you to make a purchase as quickly as possible? Have you ever had the urge to partake in a trend simply because everyone else was doing it? That sensation is an example of FOMO…
Moment marketing is a savvy tactic brands use to get your attention. It’s simply a brand jumping into a conversation that everyone else is already having online, whether it’s a viral video that’s funny, major news, or a meme. It…
Meta’s redesigned ad retrieval engine, Andromeda, is a much larger, more intelligent AI system (powered by specialized hardware) that determines which creative even has a chance to be shown to which individual. As a result, the focus of the game…
While watching YouTube or while scrolling through Instagram, you might have encountered your favourite influencer introducing a product they are using to their audience through shorts or long-form videos, and they might have tagged that product and included a link…
Imagine that you are running a restaurant. Hearing how digital marketing can boost your sales, you have invested in a website and paid for someone to do social media marketing. Your social media manager is working tirelessly and posting curated…
When you publish a new website or page, you normally expect to see it live on Google after one or two days. You published your page, submitted it for indexing in the Google Search Console, waited a few days… still…
Marketers have a plethora of tools and applications at their disposal to optimize their workflow in the current digital era. Chrome plugins are essentially browser-based applications made to increase productivity and efficiency, whereas mobile apps can accomplish nearly any task…
You may have asked yourself, “Do I really need SEO for YouTube?” If I have a YouTube channel, how can I increase the number of people who view my videos? Which equipment should I use? You are not alone, so…
No matter where we go, we are constantly being persuaded by countless ads and offers by large and small brands alike to buy something, subscribe to something, sign up, or start a free trial. Companies and brands go to great…
AI in Digital Marketing: How Far Has It Really Come? Artificial Intelligence (AI) has made a name for itself in our daily life within a very short span of time. No matter where you turn, you can now hear the…