AI in Digital Marketing: How Far Has It Really Come?
Artificial Intelligence (AI) has made a name for itself in our daily life within a very short span of time. No matter where you turn, you can now hear the word Artificial Intelligence being frequently used. Since it is necessary to keep up to date with emerging technological nuances, especially for digital marketers where we are utilizing the power of digital media platforms to do our advertising and promotional activities, we need to know how we can leverage the power of AI to make our jobs a little easier.
Use of Chatbots
Chatbots are essentially virtual customer support executives who can answer customer queries and concerns to improve user experience. AI-based chatbots are better than their human counterparts because they are faster, more efficient, and always available to answer customers.
At present, all sorts of businesses who have an official website make use of chatbots inside their website, whether it be a service-based business website or an e-commerce website, we can see employment of chatbots everywhere. For example, Indian e-commerce giant Flipkart uses chatbots on its website. When customers enter category subpages, they can ask specific questions about the product they are interested in, and the AI chatbot provides instant answers. This not only helps resolve doubts but also makes the decision-making process easier for the customer.
Personalized Marketing and retargeting with AI
The power of Artificial Intelligence is being used by businesses to make their customers feel special.
Imagine this: You have been eyeing the sandals on Amazon for so long, but the price is a little too steep for you, so you have tapped the little heart icon and wish-listed the sandals, waiting for the price to go down a little bit. On your birthday you get a message from Amazon saying: “Happy birthday! We have marked down the price of your favourite sandals by 10%” – this is personalized marketing.
Advertisements and product promotions are becoming more and more personalized with each passing day. The method of sending the same email campaign to every subscriber or every potential customer has already passed. Ads shown to people on YouTube, Facebook, etc. are based on their search history and interests. Products recommended to customers on Amazon and Flipkart are based on the items they have already purchased, added to their cart, or searched before. AI algorithms and machine learning tools help to analyze personal behaviour, interests, and shopping/search patterns of customers and help businesses tailor their marketing efforts for each individual client.
AI for Content Creation
Our present market is flooded with all sorts of AI tools for content marketing. More tools are introduced each day and existing tools are upgraded frequently.
- AI tools for blog writing: Gravity Write, ChatGPT, Gemini, Perplexity, etc.
- AI tools for image generation and editing: Nano Banana, Canva AI, Freepik, etc.
- AI tools for video generation and editing: Lumen5, Pictory, Kapwing, etc.
AI for SEO
Search Engine Optimization is evolving with the introduction of Artificial Intelligence. Now we are targeting to become featured snippets and to become visible in AI overviews because people are fast transitioning from normal Google searches to ChatGPT searches. So it is becoming increasingly important to optimize websites for voice searches and generative engine searches (AEO and GEO).
AI for Social Media Marketing
AI has numerous uses in social media management and marketing
- AI can be used in content scheduling and posting. AI can analyse patterns of user behaviour and engagement to suggest best timing and schedule for your social media posts.
- Tools like Lately.ai can repurpose content like blogs and podcasts into short videos to post on instagram and you tube- this is called content repurposing.
- AI tools can be used to create Ad creatives, suggest captions, hashtags for your content etc.
- AI helps to identify trending posts and to create content aligning with the trend
AI for Influencer Marketing
AI can be used for choosing the best influencer for your business and AI tools like Upfluence and CreatorIQ can give insights on your influencer marketing campaigns including ROI, sales tracking etc.
AI has indeed taken over all major aspects of digital marketing. Statistics say that approximately 75.7% of all marketers use AI tools in their work and 84% of them say that these tools have delivered results (Authority Hacker, 2025). Think AI marketing is your next step? Start learning with Indogulf Institute.