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Chrome plugins every digital marketer should carry in their arsenal

Marketers have a plethora of tools and applications at their disposal to optimize their workflow in the current digital era. Chrome plugins are essentially browser-based applications made to increase productivity and efficiency, whereas mobile apps can accomplish nearly any task while on the go.

There are exclusive Chrome plugins that digital marketers use on a daily basis to assist them in SEO activities, social media marketing, content creation, etc. Some Chrome plugins are available for free while others are paid or offer a freemium tier with limited functionalities. Some Chrome plugins that I personally use all the time in my digital marketing life are listed below.

Detailed.com


Detailed.com Chrome extension is specifically used for SEO activities. This extension can pull out the title, meta description, heading tags, etc. It helps you with on-page and technical audits and competitor analysis. It can give you information about backlinks and internal links connected to a particular page.

You can also view whether a backlink coming to your page is do-follow or a no-follow link. I find it particularly useful while pitching guest posts to analyze if other guest posts got a do-follow link or not.

You can also employ this extension before publishing a new page to see if all on-page attributes are in place like title, schema markup, canonical, robots.txt, etc. This Chrome plugin is completely free to use, and I find it extremely useful for both seasoned marketers and beginners alike.

chrome plugin for digital marketing

Grammarly Chrome Extension

The Grammarly plugin for Chrome is one that I use all the time while creating content. It comes in handy to check the spelling and grammar errors in your blogs, articles, website landing pages, etc. Underlining spelling and grammar errors helps us to notice our errors and quickly fix them. Nobody wants to invest their time or credibility in a blog post riddled with spelling and grammar errors.

Grammarly works across almost every writing platform alike, from Google Docs to Gmail and LinkedIn. Grammarly has a free plan with basic features, but if you are looking to access premium services, they have a premium and business plan.

Why use Grammarly extension:

  • Reduce editing time
  • Enhance brand voice consistency
  • Facilitate fluent writing by non-native English speakers
  • Increase self-assurance when communicating with clients
  • Boost engagement with concise, clear copy

SEOquake plugin for Chrome

SEOquake is a free extension for Chrome developed by SEMrush. It does an exceptional job in finding new backlinks created. I find this extension is the fastest in its job when compared to its famous competitors. Once added to Chrome, SEOquake adds a bar under every result in your search engine results page displaying the total number of backlinks coming to that particular domain and page. It also shows whether that page is in the Bing index and its rank.

SEOquake is useful in conducting a quick audit of your website, your client’s website, and in analyzing your competitors’ backlinks. Other than link information, if you open up your website and right-click and go to SEOquake diagnosis, it runs a full on-page diagnosis of your website and gives on-page info about heading length, image alt attributes, schema, etc. It also displays areas to improve in warnings and errors on the top section.

This extension also has a functionality to check various keyword densities and to compare various URLs and domains.

SEOquake chrome plugin

MOZ Bar

One of the most reputable SEO platforms in the world, Moz, developed the free Chrome extension MozBar. It enables you to view SEO metrics, such as Domain Authority (DA), Page Authority (PA), link data, and on-page elements, instantly within your browser for any webpage or search result.

It is primarily used by marketers for SERP research, link evaluation, and competitor analysis. MOZBar displays DA, PA, spam score, and link insights of websites on your browser. Right-clicking and running page analysis for a web page gives information such as page title, heading tags, meta description, schema, etc. MOZBar marks follow, no-follow, internal, and external links in different colors.

Why use MOZBar:

  • View SEO authority scores (DA/PA) instantly without ever leaving the page
  • Check the strength of competitors in Google SERPs quickly
  • Draw attention to technical SEO issues quickly
  • Ideal for SEO audits and backlink outreach
  • Simple to use, even for beginners

CommerceIQ Insights

The Retail Ecommerce Management (REM) platform CommerceIQ created the browser extension CommerceIQ Insights for Chrome. The extension is especially effective on product display pages (PDPs) on Amazon. As you browse Amazon, it immediately overlays insights and recommendations.

All Chrome users can now access CommerceIQ Insights for free thanks to CommerceIQ. A CommerceIQ account or subscription may be required for certain more complex or sophisticated features (such as those linked to performance data or comprehensive analytics within CommerceIQ’s main platform). Although the extension provides insights, the full platform tools are not included.

Functionalities:

  • It recommends changes to the product title, description, and bullet points on any Amazon product page in order to optimize for conversions and search relevance. These recommendations are predicated on category norms, popular keywords, etc.
  • To find out what customers like and dislike about a product, it looks through user reviews and ratings. It highlights important themes, both favorable and unfavorable, to help you comprehend how consumers feel about the product.
  • You can view metrics like sales, fill rate (the frequency of stock), ad spend, and more at the SKU level for products on Amazon, whether they are yours or those of your competitors. It aids in determining which variations are performing well or poorly.
  • For significant events, such as content changes, lost Buy Boxes, out-of-stock (OOS) periods, etc., it displays charts and trend lines. This aids in identifying performance alterations or dips.

Conclusion

Having the appropriate Chrome plugins can help digital marketers save time, increase productivity, and improve outcomes in social media, eCommerce, SEO, and content creation. Tools like Detailed.com, Grammarly, SEOquake, MozBar, and CommerceIQ Insights are essential for anyone serious about digital marketing.

Adding these extensions to your workflow can improve productivity, streamline tasks, and give you a competitive edge online, regardless of your level of experience.