Meta’s redesigned ad retrieval engine, Andromeda, is a much larger, more intelligent AI system (powered by specialized hardware) that determines which creative even has a chance to be shown to...
While watching YouTube or while scrolling through Instagram, you might have encountered your favourite influencer introducing a product they are using to their audience through shorts or long-form...
Imagine that you are running a restaurant. Hearing how digital marketing can boost your sales, you have invested in a website and paid for someone to do social media marketing. Your social media...
When you publish a new website or page, you normally expect to see it live on Google after one or two days. You published your page, submitted it for indexing in the Google Search Console, waited a...
Marketers have a plethora of tools and applications at their disposal to optimize their workflow in the current digital era. Chrome plugins are essentially browser-based applications made to increase...
You may have asked yourself, “Do I really need SEO for YouTube?” If I have a YouTube channel, how can I increase the number of people who view my videos? Which equipment should I use? You...
No matter where we go, we are constantly being persuaded by countless ads and offers by large and small brands alike to buy something, subscribe to something, sign up, or start a free trial. Companies...
AI in Digital Marketing: How Far Has It Really Come? Artificial Intelligence (AI) has made a name for itself in our daily life within a very short span of time. No matter where you turn, you can now...
Link-building is a vital part of SEO. Links can be created either internally where you can link the content of a page to another page or image within the same website or externally as backlinks...