B2B brands are seeing a shift as more individuals seek advice and industry updates from personal thought leaders. LinkedIn’s revenue is a prime example of the booming B2B social media scene, with the platform experiencing a 26.2% growth in 2022, reaching $14.5 billion—its highest growth rate in three years.

One of the perks of social media marketing is the ability to quickly build relationships with your audience, thanks to its personal touch. However, the downside is that social media content doesn’t last forever. To succeed in this space, you often need to churn out a lot of high-quality content, which can be a challenge. Content marketing is a fantastic way to get your brand on the radar of potential customers.

When we talk about ‘content’ in content marketing, it can be anything from videos and blog posts to podcasts and social media updates. Most potential customers do their homework before making a purchase, so they’re likely to come across your content first. If what you offer is valuable, they’ll be more inclined to trust your brand and consider buying your products or services when the time is right.

However, not all content marketing strategies hit the mark. It’s crucial to understand what issues your potential customers are looking to solve, what makes content effective, which platforms they frequent, and how to navigate platform algorithms to reach them.

To help you craft a winning content marketing strategy, here’s a comprehensive guide for 2024. You’ll discover:

– What content marketing is all about

– The main advantages of a solid content marketing strategy

– Various types of content marketing

– How to implement a successful content planning

– Some impressive content marketing examples from both B2B and B2C brands

What Is Content Marketing? 

Content marketing is a type of inbound marketing that draws users to your brand by offering valuable or entertaining content, typically in formats like text, video, or audio. This approach is beneficial for businesses as it fosters relationships and builds trust with both potential and existing customers on a large scale. Consequently, it can lead to quicker sales of your products. 

Measuring the return on investment (ROI) of content can be challenging since it often represents just one phase of the customer journey.Brands that adopt successful content marketing strategies often see a reduction in customer acquisition costs and benefit from cumulative returns. Additionally, content marketing creates a snowball effect; those who leverage it to grow their audience tend to see increased returns with each new piece of content they share. 

How Does Content Marketing Work? 

Successful content marketing draws individuals to your brand. Sharing a video, podcast, or blog post can engage individuals who are interested in the topic, allowing them to become acquainted with your brand’s voice. Once you have their attention, you can develop a trusting relationship, which will facilitate the promotion of your products and services.

If you’re interested in content marketing and SEO services, consider exploring Copyblogger’s agency, Digital Commerce Partners. We focus on driving targeted organic traffic for successful businesses. 

4 Ways Content Marketing which Can Help Your Business 

Companies that excel in content marketing have a significant edge over their competitors for various reasons. Here are some of them: 

Lower Customer Acquisition Costs 

While creating high-quality content can be an investment, the return on each piece tends to be greater as your audience expands. This creates a snowball effect. The initial video, blog post, or social media update may reach only a handful of viewers, but as more people discover your content and become followers, each subsequent piece gains more visibility.

Video Content 

The use of video content is rapidly gaining traction in both B2B and B2C marketing strategies, largely due to the accessibility of high-quality recording capabilities on devices like the iPhone. Establishing a connection with your audience becomes more effective when they can see and hear you, as body language plays a significant role in fostering trust. 

Additionally, video content is highly versatile for repurposing; a single video can be transformed into podcast episodes, social media snippets, email campaigns, or blog articles. 

However, a notable challenge with video content is that the most engaging videos typically feature a person, which may pose a problem if no one in the organization is comfortable on camera. Furthermore, the individual featured may become synonymous with the brand, and if they leave, it could result in a loss of audience engagement. 

Podcasts 

The number of podcast listeners and creators is at an all-time high. Despite the competitive landscape, launching a podcast remains a powerful strategy for audience growth. 

Repeated exposure to your voice and narratives can cultivate a loyal listener base. Podcasts tend to have excellent retention rates, as they allow audiences to consume content passively. Unlike videos or blog posts that demand full attention, listeners can multitask while enjoying your podcast. 

Moreover, your podcast may become an integral part of their daily routine, enhancing listener loyalty; for instance, they might tune in during their commute or while exercising. 

Similar to video content, a potential drawback of podcasts is the risk of losing your audience if the host decides to leave the organization.

Email Marketing 

Email marketing is often regarded as one of the most effective content formats, primarily because it is the only platform that you have complete ownership over. It plays a crucial role in the performance marketing strategies of e-commerce. For instance, changes in a social media platform’s algorithm may result in a loss of access to your audience, or a Google algorithm update could lead to a decline in your blog’s visibility in search results, thereby diminishing your organic traffic. In contrast, once an individual provides you with their email address, you possess that list and can engage with those contacts until they choose to unsubscribe, free from the constraints of external platforms. Additionally, individuals on your email list have shown a genuine interest in your business by sharing their email addresses, which categorizes them as higher-quality leads.

A Straightforward 5-Step Guide to Developing a Content Marketing Strategy 

Numerous content marketing initiatives fall short due to the absence of a well-defined strategy aimed at engaging the right audience and guiding them through the buying process. 

If you start posting content haphazardly across various platforms without a clear plan regarding your target channels, brand positioning, and how each content piece facilitates the customer journey, you may find the return on investment from your content marketing efforts lacking. 

To address these challenges, here’s a clear, step-by-step method for crafting an effective content marketing strategy.

Step 1: Identify Your Perfect Customer 

Content marketing is effective only when you engage the right audience. Failing to do so can lead to low conversion rates or attract customers who aren’t a good match for your offerings, resulting in unnecessary support issues and high turnover. 

To pinpoint your perfect customer, consider these questions: 

What is the job title and role of the individual purchasing our product or service? 

What kind of company do they work for (considering size, industry, etc.)? 

What challenges does this individual seek to address by choosing our brand? 

What is their level of expertise on this topic (this is crucial to steer clear of beginner-level keywords when targeting seasoned executives)? 

By answering these questions, you’ll gain a clear understanding of your ideal buyer persona, which will help clarify your overall content strategy.

Step 2: Outline Your Marketing Funnel and Select Content Formats 

It’s common for customers not to make a purchase on their first visit to your website, and that’s perfectly fine. The goal of content marketing is to foster a relationship with potential buyers, guiding them toward making a purchase. 

The content marketing funnel consists of several stages, starting from awareness (where the customer is just beginning to understand their pain points and possible solutions) to the purchase decision phase (where the customer is aware of solutions and ready to buy a product that addresses their needs). 

For instance, if your product streamlines accounting tasks, the customer journey might unfold like this: 

– Read a blog post covering the fundamentals of business finances 

– Watch a video that delves into specific topics like accounts payable and receivable 

– Attend a webinar demonstrating how to automate these processes using your software 

It’s crucial to create content tailored to each stage of the customer’s research journey, helping them navigate through the funnel toward purchasing your product or service. If you promote your product too early, you risk losing their trust. Conversely, if you never present your product, they may never convert. 

You’ll also see that this marketing funnel incorporates various content formats. So, how do you determine the best content format for your funnel? 

It boils down to two key factors: 

1. What type of content does your audience prefer to engage with? 

Certain audiences tend to favor specific platforms over others.It is common for individuals not to consider TikTok as a resource for hiring legal or marketing professionals; however, it serves as an excellent venue for promoting beauty products. Fortunately, you can identify the most suitable platforms by observing the activities of your competitors.

2. What type of content can you reliably create? 

Even if your competitors are focusing on video content, it is crucial to refrain from pursuing this format unless you are confident in your ability to consistently deliver high-quality videos. The essence of successful content marketing lies in maintaining consistency, making it vital to choose a content type that you genuinely enjoy producing. 

With a clear understanding of the content you will create, you can effectively outline your top, middle, and bottom-of-funnel strategies. 

It is also important to recognize that you do not need to utilize a distinct content type for each stage of the funnel. For instance, you can effectively generate top-of-funnel (TOFU), middle-of-funnel (MOFU), and bottom-of-funnel (BOFU) content solely through blog posts. 

Mapping out your marketing funnel at this point is essential to ensure that you have a well-defined call to action at each stage, guiding the visitor along their buyer journey.

Step 3: Develop Content Concepts and Define a Brand Voice 

A successful content marketing strategy involves more than merely outlining the types of content to be created. It requires offering something distinctive and engaging to capture the attention of your audience. 

The next phase is to identify ways to consistently generate content concepts that resonate with your target audience. 

We have dedicated an entire blog post to the topic of generating content ideas, but a straightforward framework to help you regularly curate compelling content is as follows: 

1. What challenges does our ideal customer encounter that our product addresses? This inquiry ensures that you are focusing on relevant topics, which is crucial for your SEO keyword research. 
2. What are the “best practice” recommendations for addressing that challenge, and why might they be ineffective for our audience? This will assist you in crafting a unique perspective that differentiates your content from the typical offerings. 
3. What alternative and more effective solutions exist for that issue, and what evidence or personal experiences can we provide to back up this approach? 

As AI-generated content increasingly saturates social media with similar messages, thought leadership that presents a unique and unconventional viewpoint will continue to be prominent, making it easier to cultivate an audience. 

Before you publish any content, consider the following: 

1. Does this idea already exist in the marketplace? 
2. Is this advice genuinely the most effective way to tackle this issue? 

If you cannot confidently affirm both questions, it is advisable not to publish the content. By consistently sharing content that reflects an authentic brand voice and avoiding the repetition of previously published ideas, you will build trust more rapidly, positioning yourself as a leader in your industry.

Step 4: Create Calendar and Establish a Workflow for content

To effectively scale your content marketing strategy, it is essential to publish new content on a regular basis. The key to a successful content marketing approach is quite straightforward:

By focusing on these three elements, you will discover that your content marketing efforts can yield significant results. However, many individuals tend to abandon their efforts prematurely or fail to maintain a consistent publishing schedule. Consequently, the audience you cultivate may lose interest in your content, necessitating a fresh start in rebuilding that relationship. 

Fortunately, establishing a straightforward content calendar and workflow can help mitigate these inconsistencies. Begin by utilizing a project management tool such as Trello, Basecamp, or Asana, and decompose each content marketing initiative into specific tasks that can be assigned to your team members along with deadlines. 

Here is an excellent example of an editorial calendar using Trello:

Once you have set up a workflow, it becomes much simpler to ensure that each piece of content is published on a consistent basis.

Step 5: Evaluate and Analyze Outcomes 

The concluding phase involves evaluating your outcomes. 

This can be challenging, as content marketing is inherently a long-term strategy, and immediate returns on your investment may not be apparent. 

Nonetheless, there are several early metrics you can monitor to ensure your strategy is progressing positively, such as: 

– Your sales team is acquiring higher quality leads that convert more quickly. 

– There is a noticeable increase in your overall brand awareness (evidenced by more social media mentions, backlinks, and brand-related queries). 

– Your website is attracting more visitors. 

– Your current customers are remaining loyal for longer periods and expressing greater satisfaction. 

In addition to monitoring these overarching brand key performance indicators (KPIs), it is essential to evaluate specific campaigns to determine which content types were most effective, allowing you to focus on creating more of those successful formats and concepts. 

While many marketers utilize Google Analytics to track their content marketing initiatives, third-party tools such as SEMrush or Ahrefs can also be beneficial for measuring these metrics.

Content Marketing Insights 

The content marketing strategy outlined previously serves as a foundational approach to launching a successful content marketing initiative. After implementing the necessary systems and processes, consider the following advanced tips to enhance your content marketing efforts.

Tip #1: Connect with Your Customers 

Conducting audience research is essential; however, rather than merely observing from a distance, it is beneficial to engage directly with potential customers to gain deeper insights into their challenges and foster authentic relationships. 

Participating in platforms such as Slack groups, Facebook groups, and other online communities can provide valuable information about the issues these individuals encounter. For instance, if your target market includes Airbnb hosts, joining such communities could be particularly advantageous. 

While it is advisable to refrain from promoting your products or services within these groups, you can contribute by answering questions and using the inquiries of members as a source of inspiration for new content ideas.

Tip #2: Elegantly Present Your Brand 

While content marketing should primarily focus on educating potential customers, it is essential to incorporate a sales element to ensure the strategy remains profitable. 

Fortunately, there is a refined approach to presenting your product or service. 

Consider this illustrative example: 

A blog post centered on the keyword “how to create an online course” is published by LearnWorlds, an online course platform. 

In this post, one of the steps involves determining where to host your course. 

Initially, they outline several options, including self-hosting and online course marketplaces. 

Subsequently, they introduce a third option: utilizing an online course platform like LearnWorlds. 

They then elaborate on how it functions and highlight specific features that are beneficial. 

For individuals navigating the process of creating an online course, this information is invaluable and can enhance conversions for the brand. The essence of elegantly presenting your product or service lies in: 

1. Ensuring that your offering is a genuinely effective solution for the needs of the potential customer. 
2. Presenting various alternatives (often including a DIY approach like self-hosting) before introducing your product or service.

Tip #3: Repurpose Your Content 

Many businesses face challenges in generating original content for various platforms such as YouTube, social media, blogs, and podcasts. Fortunately, it is not necessary to create distinct content for each channel. Content repurposing enables you to transform a single piece of content into formats suitable for different platforms. 

For instance, if you have a lengthy video, you can extract clips to share on social media and engage a writer to adapt the video transcript into a blog post. A notable example of this practice can be seen with the Pilot Institute, which produced a video and subsequently turned it into a blog post. They also share selected clips from their videos on Instagram. 

This strategy broadens your audience reach, as individuals have varying preferences for content consumption. It is essential, however, to tailor each piece of content to fit the specific platform. For example, rather than simply posting a transcript, consider hiring a writer to refine it into a well-structured blog post. Furthermore, the clips shared on Instagram by the Pilot Institute are effectively optimized for that platform, featuring subtitles and concise editing that captures attention quickly.

Tip #4: Engage Every Viewer 

While many content marketers excel at attracting their target audience, fewer are adept at maintaining their interest and ultimately converting those visitors into paying customers. 

If your audience does not convert, the effectiveness of your content marketing efforts diminishes significantly. 

To address this challenge, consider providing a valuable resource, such as a cheat sheet or a template, that your audience can download. In return, request their email address to access the free resource. 

With their email address, you can implement a nurturing email sequence to continue engaging with them and guide them toward becoming customers. 

HubSpot exemplifies effective lead capture strategies. For instance, they offer a guide on conversion rate optimization, accompanied by a call-to-action to download a CRO planning kit: 

When users select the option to “Download the free planner,” they are invited to enter their email address.This allows HubSpot to follow up via email, enhancing the chances of converting them into customers.

Tip #5: Examine Your Competitors’ Advertising Approaches 

As previously noted, evaluating your competitors’ content marketing strategies provides valuable insights into the types of content and subjects that engage your target audience. 

A more advanced content marketing strategy involves scrutinizing your competitors’ advertisements to draw inspiration for your own organic content efforts. 

Pay particular attention to the ads that have been running the longest, as these are likely the most effective in driving sales; otherwise, they would have been discontinued. 

To monitor your competitors’ advertising activities, consider utilizing a paid tool such as Ahrefs to identify the keywords they are investing in for ranking purposes. These keywords can serve as excellent topics for your SEO content. 

Additionally, the Meta Ads library is a useful resource for analyzing your competitors’ advertisements, providing information on the duration of each ad’s run. Be sure to note those that have been active for an extended period. 

LinkedIn also offers an ads library that can assist you in tracking your competitors’ advertising efforts.

Collaborate with Seasoned Experts in Content Marketing and SEO 

We are excited to introduce the Copyblogger methodology to our clients for the first time. 

As the agency and production division of the renowned content marketing leader Copyblogger, Digital Commerce Partners partners with you to generate the leads essential for your success. 

Our focus is on creating lucrative digital commerce products and businesses, both for ourselves and our partners. For us, offering content marketing and SEO services to clients is a culmination of our expertise, rather than the starting point. 

Let’s discuss how we can contribute to your business’s success.

Excellent Examples of Content Marketing

1. To enhance your content marketing strategy, consider these exemplary instances of exceptional content marketing.

#1: Blog Content Marketing Examples

Ahrefs

Ahrefs stands out as a leading SEO tool, and it is to be expected that they offer a wealth of comprehensive blog posts filled with practical insights. Their content ranges from thorough guides for beginners to specialized articles addressing advanced SEO subjects, consistently providing innovative concepts backed by authoritative expertise.

Here is an illustration of an original research blog entry they created regarding the duration required to achieve a ranking on Google:

They effectively promote their product through various blog posts, demonstrating to readers how it can be utilized to practically address the specific issues they are researching.

Source 

Although blog content is not usually the primary choice for content marketing in B2C, it serves as a valuable resource for products that require educational insight prior to purchase. Levels, a glucose monitoring company, excels in offering informative and credible guidance on glucose and health-related matters. They skillfully simplify intricate subjects and involve medical professionals and experts in the writing and editing process to guarantee the accuracy of the information provided.

Source

Even if you operate within the B2C sector, incorporating blog content could be a strategic choice based on the customer journey. 

Case Study: Discover how we assisted ADD.org in reaching an additional 114,548 individuals each month in a highly competitive landscape through content marketing.

#2: Examples of Social Media Content Marketing

GoPro 

GoPro stands out as one of the few companies that effectively utilizes user-generated content. Instead of solely producing their own material, they frequently host social media contests inviting users to submit their own footage captured with a GoPro for a chance to win a new device. 

This approach yields impressive results, as participants share their top-quality content using the GoPro hashtag, rather than merely posting a branded message. Since the submissions represent the creators’ finest work, they naturally garner significant engagement, thereby amplifying the reach of the GoPro hashtag.

GoPro enjoys a distinct advantage due to its primarily creator-focused audience; however, any brand can adopt a similar contest framework. Rather than requesting participants to share a branded post, encourage them to generate their own original content.

B2B brands are increasingly recognizing that enhancing the visibility of their executives is a key strategy for success on social media. Justin Welsh serves as a prime example of a B2B influencer who has built a significant following through the regular dissemination of high-quality content on platforms like Twitter and LinkedIn.

He has even developed a comprehensive course outlining his approach, which centers around the following principles: 

Develop a distinctive perspective by merging two different yet valuable skills. 

Maintain a consistent publishing schedule and subsequently engage your audience through an email list. 

For those in the marketing team seeking to elevate the company’s brand awareness, cultivating your own social media presence or that of the executives can effectively convey the brand’s messages to a dedicated audience.

#3: Video Content Marketing Examples

Ocho

Many B2B brands often believe that developing a video content marketing strategy necessitates the production of YouTube videos. However, Ocho serves as a noteworthy example of a brand that focuses on creating comprehensive video courses tailored for its clientele. Additionally, they engage with various industry influencers to develop complementary courses. For instance, they have partnered with angel investors, tax strategists, and other specialists who assist in promoting the content.

DFB Guide

This YouTube channel offers a fascinating exploration of all things Disney. Unlike many consumer-focused channels that highlight the creator’s personal life, the host, AJ, opts for anonymity, never revealing her face. Instead, she shares in-depth accounts of her experiences at various Disney restaurants, theme parks, and hotels. 

AJ collaborates with a dedicated team that visits different Disney locations to sample various foods and attractions, providing her with valuable insights to share with her audience. The channel is a remarkable resource for expert insider tips that are hard to find elsewhere, presented in well-structured videos that often include lists of tips or rankings for each subject discussed.

This approach also represents a highly scalable business model, as AJ does not need to personally appear on camera or experience the theme park amenities herself.

#4: 1. Podcast Content Marketing Illustrations 

My First Million 

My First Million is a B2B podcast led by Sam Parr and Shaan Puri, both of whom have achieved remarkable success in building and selling multi-million dollar enterprises. The podcast’s appeal extends beyond their entrepreneurial achievements; it captivates listeners with distinctive insights and engaging narratives that many have not encountered before. With an audience exceeding 100,000, it ranks among the leading business podcasts and is part of the HubSpot podcast network. This presents an opportunity for B2B brands to empower their executives to launch a podcast, utilizing the advertising slots to promote their own business. 

Girls Gotta Eat 

This widely followed consumer podcast focuses on relationships and dating, thriving primarily due to the hosts’ captivating anecdotes from their personal lives. While they feature intriguing guests, it is their genuine and candid stories that resonate most with the audience. For those with a podcast aimed at consumers, fostering trust and maintaining entertainment value can be effectively achieved by sharing personal experiences and openly discussing past challenges.

Danny Miranda 

The Danny Miranda Show, although relatively new, has already featured interviews with some of the most prominent content creators and podcasters, such as Gary Vaynerchuk and Alex Hormozi, among others. Recently, Danny engaged with the Copyblogger team to explore strategies for cultivating a successful podcast. 

Copywriting for Content Marketers 

Despite the growing popularity of video and audio formats, text-based content remains highly relevant and essential for blog writing, email marketing, and various social media platforms. While there is a distinction between copywriting and content marketing, many copywriters also engage in content marketing, making it a valuable skill to develop. 

Consequently, mastering copywriting can be one of the quickest and most effective methods to enhance your content marketing outcomes. It can mean the difference between a reader losing interest and one who eagerly shares your content with their network. 

While this blog post cannot encompass the entirety of copywriting knowledge, as it is a vast and intricate subject, I can provide some fundamental elements of effective copy that you can implement to enhance your content immediately. 

Focus on Your Headlines 

Skilled copywriters understand the significance of crafting compelling headlines. Exceptional writers take this a step further and are truly passionate about their headlines. 

The headline is the critical factor that influences whether your content will be read. Even the most outstanding content can go unnoticed if the headline is uninspiring or weak. 

An effective headline is clear, specific, and captivating. It should inform the reader about what to expect while also enticing them to delve deeper. 

Moreover, your headline should resonate with your intended audience, ensuring it attracts the right readers. If it is too ambiguous, a reader may begin to engage with the content, only to find it irrelevant, leading to feelings of being misled.

It is essential to recognize the importance of targeting the appropriate audience for your article. Simply aiming for a high number of clicks can dilute the impact of your work. Instead, focus on attracting individuals who will genuinely benefit from your content. Therefore, it is worthwhile to invest additional time—whether it be minutes, hours, or even days—into crafting an effective headline.

Write to someone specific

Effective copywriting hinges on a deep understanding of the reader’s emotional and psychological landscape. It is essential to immerse yourself in their mindset and engage in a meaningful dialogue.

A practical approach to achieve this is by addressing a specific individual. This could be a detailed representation of your ideal customer or a real person who embodies your target demographic. 

As you write, envision this individual. Consider their challenges, experiences, and how you would converse with them if you were sharing a moment in a cozy coffee shop. 

Once you have a clear picture, communicate directly with them. Set aside formalities and strict grammar rules. Write as if you are having a casual conversation, whether in person or through an email. 

This approach will infuse your writing with a personal touch, fostering stronger connections with your audience, which is vital for cultivating loyalty. Readers will feel as though you are speaking directly to them, and this connection is what encourages them to engage, share, and make purchases.

Keep it simple

One of the fundamental pitfalls in copywriting is introducing excessive complexity, which can obscure your message. Effective copywriting focuses on simplifying concepts so that readers can grasp the content quickly and effortlessly. This entails avoiding intricate vocabulary, jargon, and lengthy, overly structured sentences. Such practices can severely undermine the effectiveness of your writing.

Instead, aim to break your sentences into manageable parts. Clearly articulate your main ideas in straightforward language. Seek the simplest expression of your thoughts. If you fail to do this, your audience may struggle to navigate your writing, leading to confusion.

Consequently, they may disengage entirely—failing to read, share, or make purchases. This is not the outcome you desire. Therefore, prioritize clarity and conciseness in your writing.

Regarding Content Marketing Statistics, it is essential to recognize the significance of content marketing. If you require further evidence of its effectiveness as a long-term marketing strategy, consider the following statistics.

Is content marketing effective?

Content marketing proves to be highly effective, as approximately 62% of B2B buyers engage with 3 to 7 pieces of content before they are willing to converse with a salesperson. This underscores the importance of content marketing within your marketing funnel. 

In terms of investment, around 73% of B2B marketers and 70% of B2C marketers integrate content marketing into their broader digital marketing strategies. 

When it comes to costs, content marketing expenditures vary. About 39% of companies allocate between $1,000 and $5,000 monthly for content marketing, while 33% invest over $5,000, and approximately 27% spend less than $1,000. A recent SEMrush study provides further insights: 

– 27% of companies spend under $1,000 

– 19% allocate $1,000 to $3,000 

– 20% invest $3,000 to $5,000 

– 17% spend $5,000 to $10,000 

– 10% report expenditures of $10,000 to $20,000 

– 6% exceed $20,000 

Moreover, a significant majority (69%) of companies have increased their content marketing budgets in 2023, with only 3% planning to reduce their spending. 

Regarding social media, Statista indicates that Facebook remains the leading platform, boasting over 2.9 billion monthly active users, followed by YouTube with over 2.5 billion users. 

In terms of social media marketing, surveys reveal that approximately 93% of marketers globally incorporate it into their marketing strategies. 

For content promotion, SEMrush statistics highlight that the most prevalent method is organic social media posting, utilized by 73% of marketers. The following outlines the most common content promotion strategies: 

– 73% engage in organic social media posting 

– 53% utilize email marketing 

– 51% employ paid social media advertisements 

– 33% prioritize enhancing organic traffic 

– 29% utilize sponsorship opportunities, including webinars and events 

– 28% allocate resources to public relations efforts 

– 25% engage in collaborations with influencers 

– 11% take part in guest posting initiatives. 

Regarding video marketing, research indicates that an impressive 91% of companies incorporate video into their marketing strategies, marking the highest adoption rate to date.

Are blogs still being read by people? 

Indeed, approximately 77% of internet users continue to engage with blog content actively. 

What percentage of companies are utilizing AI in their content marketing efforts? 

Current statistics indicate that 61.4% of marketers have integrated AI into at least one of their marketing initiatives, while 44.4% have employed AI to support their content creation processes. 

For those who have yet to adopt AI, the primary barrier appears to be a lack of understanding, with 41.9% citing this as the main reason for not integrating it into their operations. 

Looking ahead in content marketing, the costs associated with paid advertising are on the rise, and as targeting becomes less precise due to privacy issues, the return on investment for paid ads is expected to diminish. Consequently, it is anticipated that an increasing number of companies will turn their focus toward content marketing. 

Moreover, the advent of artificial intelligence, encompassing tools for content writing and video editing, has simplified the process for companies to enhance their content production. As the amount of content grows, both B2B and B2C consumers are leaning more towards material that showcases personal experiences and offers unique, original perspectives. 

Thus, it is likely that individual content creators will play a pivotal role in shaping the content marketing strategies of brands in the coming years.